- (i) Provides equality among citizens.
- (ii) Enhances the dignity of the individual.
- (iii) improves the quality of decision making.
- (iv) Provides methods to resolve conflicts.
- (v) Allows to correct mistakes.
- (vi) Guarantees rights of citizens.
Example of violation of consumers right to choose are as follows When a consumer trying to choose between two products say rechargeable fan and an electric fan if the trader forces a particular product on the consumer is said to be violating the consumer right to choose.